Basket Analysis

Basket analysis involves developing and understanding of the how and why a customer puts groups of items within their basket for purchasing. The business can derive additional value from this type of analysis by learning more about the natural groupings of the products they sell, customer behaviour, providing recommendations of other items to buy, stock control and developing marketing campaigns.

Sequence analysis can be used to predict the next item a customer is likely to be interested in purchasing. Association analysis identifies other items a customer may wish to add to their shopping basket.

Stoat has developed tools for real time and off-line basket analysis to support both recommendation engines and loyalty incentive schemes.