Website Analytics

Within today's information driven world, a company's web site is increasingly important as a sales and marketing tool. To ensure the website is working efficiently for the business it is important to have the site structured appropriately to ensure that customers can navigate through it and the company can extract information to understand more about the interests, value and profile of the customer.

Depending on the needs of the business, analytics can be performed in real time, triggering alerts if thresholds are breached or offline to support strategic decisions and segmentation.

Relating the acquisition source of a web customer to their transactions within the company's operational system is paramount to understanding the value of affiliate relationships and marketing campaigns.